Industry minister Tony Clement Bolder, more inclusive digital future embraced by ministers. With attention mounting on the need for a national digital strategy, Industry Minister Tony Clement brought together 150 leaders from across the country last week for a major...
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Add to myYahoo!While the government is spending money to fix our problems, the resulting rising interest rates are putting pressure on the mortgage market. So much so that mortgage lending has dropped to an 8 month low as higher interest rates and rising unemployment is convince homebuyers to remain at home.The scary thing is that this genie [...]
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Mortgage Lending Drops as Interest Rates Rise - Surprised
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Add to myYahoo!- The StatePeggie Funny-Roane has been hearing talk for 20 years about housing and retail growth in the area around Bluff and Atlas roads.In April, she became part of it when she moved into...
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Add to myYahoo!Beazer Homes USA, Inc. was charged in a federal bill of information and a deferred prosecution agreement, which were filed in U.S. District Court for the Western District of North Carolina. The criminal charges and accompanying agreement relate to Beazer's participation in a fraudulent scheme designed to increase Beazer Mortgage's profit margin and sell Beazer homes, as well as an accounting fraud scheme designed to "smooth earnings." Under the deferred prosecution …
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Good Morning Friends,
A while back we posted about a Resident Referral System that you could easily track actual results,that Tami Siewruk from MultifamilyPro told us about and suggested we try them out.
Well, we have been to their web site, ordered and designed the cards right on their site and the cards have arrived! They turned out great, and we did all of the Graphic Design in house.
The Rip Card
While not a complicated idea, the Rip Card enables you to track who referred your community to a prospect. It is a perforated business card, which you can order and customize right on their web site, which easily and instantly enables your existing residents or prospects, friends and associates to personally refer new prospects to you.
You personalize an incentive as to what you want to give away to the new prospect for leasing an apartment with you. And the very cool part about this perforated business card is that each half is individually numbered - you keep one half they get the other half, this way you can track exactly who referred you the new customers? and therefore give an incentive to everyone helping you lease your apartments. It seems that having a card that clearly outlines what they need to do and what they get for that will help make the program work better.
Prospects Referral Program
We are ordering our first set of these for Urbane Apartments this week, and will begin giving one of these to each prospect. Urbane has typically promoted a $300 referral fee for each referral lease we secure, but that was mostly aimed at existing residents. With the Rip Card we will infuse this as part of the Leasing and Touring Experience at Urbane and broaden our Referral Program significantly.
We also started giving each prospect, as a gift for touring an Urbane VIP Card as a take away. The Urbane VIP Card, which is a plastic card, similar to a Credit Card, when presented at participating area businesses offers significant discounts. It is a Win Win for the prospect, the local area participating businesses and Urbane.
Resident Referral Program
As outlined above, we have always had a Resident Referral Program in place. Our typical promotion of that has been door hangers. The Apartment Expert, Lisa Trosien suggested a couple of weeks ago that we launch a Double Rewards Program for new move ins, meaning that if the new resident refers someone and they lease an apartment from Urbane within the first (75) days then that resident gets a Double Rewards. The simple beauty of the Rip Card is that it allows you to write in on the card what your special is, so we can customize the Referral Program between Prospects that get $300 per referral and residents who get $600 per referral.
As always, we shall keep you posted as to what works and what doesn?t and why at the Urbane Laboratory. Lisa and Tami, we thank you both for the suggestions and recommendations!
Make it a Great Week!
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Add to myYahoo!The state has officially run out of money. The state government unable to govern themselves out of a paper bag missed the fiscal year deadline (again) and here we are starting the second half in a massive deficit. The crony bailout continues with absurd ideas but the second half recovery pundits are out in full [...]
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Blog posting has been put on a hold here at Table Talk With Apella for a time span equal to a NASA delay. For that we do apologize to the readers and others that have come to know this blog. While it may be stated that an apology is in order, the delay was for the best.
Sometimes it is found that a pause is in cause and much can be said for taking time off or taking a step back just to get a better view of an ever growing in intensity project. That is what has been done here at the Apella blog.
While the written post has not been active in a very long and over due time, the behind the curtain activity has continued. It has been an incredible task to do so it must be added. So much takes place in an ever faster moving tech based world over the course of half a year.
So the blog takes flight yet again. Takes up the fight in the public eye once more and brings forth updates with the company, industries and more.
We should be able to stay in the air a little longer this time around? at least we do not plan to fly with Airbus gear.
So where to start on the renewed air tour? That is a just question I as the main blog author must admit. Just some of the events and things that have occurred in the ?mandated grounding? of Table Talk With Apella is mind boggling? just plane mind boggling. Perhaps we will have the pleasure to review them in an air line movie fashion? only with better food I would hope.
Government changes, market changes, lending industry changes, real estate industry changes, regulation changes, loss of folks, loss of blogs, births of blogs, technology advances and battle lines drawn just to name some. Please enjoy our featured in flight movie.
Some things that have not changed, while less then what has per the world and relates to the blog is that we will still show some humor and common sense, are still real estate based and come to the table with a plan that we think will fly. Many of the old features of the blog remain but there will soon be some surprises? of course no one really enjoys any surprises when they are in the air come to think of it? might need to work on that word praising.
For now, feel free to kick back and relax in your nice ?n- tight seat, stretch your legs out if you can without kicking the flyer in front of you and no I am sorry there are no peanuts or pillows but at least we are not charging you for the movie.
Thanks for reading and per the captain we may still run into some real estate turbulence? air sickness bags available for $1.00 (cash only as we understand that your credit card has been cut or rated out).
Until the next post enjoy the flight.
McKissock Real Estate & Appraisal School 10% Discount via Apella
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